Privacy Policy

Effective Date: April 7, 2026

This Privacy Policy describes how Is My Mold Toxic? ("we," "us," or "our"), operated by 12P Ventures LLC, collects, uses, and shares information when you visit or use ismymoldtoxic.com (the "Site"). By using our Site, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide Directly

When you use our Site, you may provide us with:

• Contact information (name, email address, phone number, zip code)
• Property details (home size, location, type of mold concern)
• Service preferences and project details submitted through forms
• Communications sent to us via email or phone

Information Collected Automatically

When you visit our Site, we automatically collect certain data, including:

• IP address and general geographic location
• Browser type, device type, and operating system
• Pages visited, time on site, and referring URLs
• Interactions with our content (clicks, form starts, scroll depth)
• Phone call data, including call duration and whether a connection was made (via Ringba call tracking)

Information from Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect usage data. See our Cookie Policy for a detailed breakdown.

2. How We Use Your Information

We use the information we collect to:

• Match you with qualified local mold remediation contractors
• Respond to your inquiries and provide customer support
• Improve and personalize your experience on our Site
• Measure the effectiveness of our advertising campaigns
• Send you relevant follow-up communications (with your consent)
• Comply with legal obligations
• Detect and prevent fraudulent activity

3. Third-Party Sharing and Service Providers

We share your information in the following circumstances:

Mold Remediation Contractors

When you request a quote or connection through our Site, we share your contact information and project details with one or more local mold remediation professionals who may contact you about your project. These contractors operate independently and have their own privacy policies.

Analytics and Advertising Partners

We use the following third-party tools that may receive your data:

• Google Tag Manager & Google Analytics 4 (GA4): We use Google Tag Manager to manage tracking pixels and Google Analytics to understand how visitors use our Site. Google may use this data to improve its services. See Google's Privacy Policy.
• Meta Pixel (Facebook/Instagram): We use the Meta Pixel to measure ad effectiveness and show relevant ads to users on Facebook and Instagram. Meta may use event data for ad targeting purposes. See Meta's Privacy Policy. This site is not endorsed by, affiliated with, or sponsored by Meta Platforms, Inc.
• TikTok Pixel: We use the TikTok Pixel to measure conversions from TikTok advertising. TikTok may use event data for ad delivery and measurement. See TikTok's Privacy Policy. This site is not endorsed by, affiliated with, or sponsored by TikTok or ByteDance Ltd.
• Ringba Call Tracking: We use Ringba to track inbound phone calls, including call source, duration, and connection status. Call recordings may be made where legally permitted. See Ringba's Privacy Policy.

Legal Requirements

We may disclose your information when required by law, in response to legal process, or to protect our rights, property, or the safety of our users or the public.

4. California Resident Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information.

Right to Know

You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for collection, and the categories of third parties with whom we share it.

Right to Delete

You have the right to request that we delete personal information we have collected about you, subject to certain exceptions (such as information needed to complete a transaction or comply with legal obligations).

Right to Opt-Out of Sale

We do not sell your personal information for monetary consideration. However, certain sharing of data with advertising platforms (Meta Pixel, TikTok Pixel) may be considered a "sale" or "sharing" under the CCPA. You may opt-out of this sharing by:

• Using the "Do Not Sell or Share My Personal Information" option in our cookie consent manager
• Emailing us at [email protected] with the subject line "CCPA Opt-Out"

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. You will receive the same quality of service regardless of whether you exercise your privacy rights.

Exercising Your Rights

To submit a request to know, delete, or opt-out, contact us at:

• Email: [email protected]
• Phone: (888) 751-3962

We will respond to verified requests within 45 days. We may require identity verification before fulfilling requests.

Text Messaging (SMS/MMS) Communications

If you opt in to receive text messages, we may send you appointment confirmations, service updates, and follow-up communications related to your mold remediation inquiry. By providing your phone number and opting in, you consent to receive these messages from Is My Mold Toxic?.

• Message frequency varies based on your inquiry
• Message and data rates may apply
• You can opt out at any time by replying STOP to any message
• For help, reply HELP or contact us at [email protected]

Your phone number will not be shared with third parties for marketing purposes. For full details, see our SMS Terms & Conditions.

5. Cookies

We use cookies and similar technologies to operate our Site and provide analytics and advertising features. You can manage your cookie preferences through your browser settings or our cookie consent manager. For a full breakdown of cookies we use, see our Cookie Policy.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

• Lead data (contact forms): up to 24 months
• Call tracking records: up to 12 months
• Analytics data: as configured in GA4 (default: 14 months)
• Advertising pixel data: governed by platform-specific data retention policies

You may request earlier deletion by contacting us at the information below.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no data transmission over the internet is completely secure, and we cannot guarantee the absolute security of your information.

8. Children's Privacy

Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised effective date. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.